Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use.
eBooks and Whitepapers
This month’s eBooks and Whitepaper topics include Twitter Marketing, Buyer Personas, Pinterest Marketing, and Content Marketing.
- How to Attract Customers with Twitter, Artillery Marketing
- The Buyer Persona Manifesto, 2nd Edition, Buyer Persona Institute
- Market Better with Buyer Personas, ZUZA
Consumer Behavior – Purchase Funnel
- Consumer Decision Journey, McKinsey
- Content Marketing eBook, Buyer Persona Institute
- How to Drive Real Business Results with Pinterest, Digital Sherpa
For more Whitepapers and eBooks see my Pinterest Board.
If your company has published a digital or social media marketing guide, ebook or whitepaper that you would like to share with others, please let me know and I will evaluate it for inclusion in a future blog posting.