For this month’s blog posting we share a range of whitepapers and eBooks including those covering top retail locations around the world, consumer behavior in China and India, brands around the world, content marketing predictions and trends in the luxury market.  Unless otherwise indicated the links will take you directly to the published whitepaper or ebook.

Whitepaper and eBooks

Brands

Best Global Brands 2015, Interbrand, ranks the 100 most valuable global brands.

Content Marketing

Content Marketing Predictions 2015, Content Marketing Institute, December 2015

Retail Location

Main Streets Across the World – 2015 – 2016, Cushman & Wakefield research looks at the prime rental markets in major metropolitan areas around the world.

China

No More Tiers, Navigating the Future of Consumer Demand Across China’s Cities, The Demand Institute, 2015 (Registration Required) Nielsen and the Conference Board co-fund this think tank that looks at where Chinese consumption is going as it relates to 2nd and 3rd tier cities around the country.

India

Digital Shopper, Havas India, 2015

Digital Moms, A quiet Revolution, Havas India, 2015

Direct Selling: Mapping Across States, KPMG and FICCI, 2015

Latin America

Latin America Country Brand Report 2015/2016, Future Brand

Luxury Market

World’s Most Popular Luxury Brand Hotels, Luxury Branding, 2015 (registration required)

If you have suggestions for other whitepapers and ebooks to share with my blog readers, please send me an email with a link to the content for consideration in future blog posts.

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