Periodically I’ll be sharing white papers and eBooks that might be of interest to digital marketing folks and those looking to broaden their knowledge base of the same. Some of these resources are available without registration with your business information, while others require you to register. I will try to indicate this requirement in my listings.
Digital Marketing White Papers and eBooks – June
- How to design the marketing organisation of the future, Brand Learning
Explores organizing marketing around the customer experience, including what Brand Learning calls their 4 S Marketers Model – scientists, socializers, strategists and storytellers.
- Southeast Wisconsin Content Study, Clear Verve Marketing
Study conducted in June 2013 explores content in SE Wisconsin, including existence of a social media policy, usage of social media in content delivery use or non-use of content marketing and more.
- The Ultimate Guide to Creating an Editorial Calendar, News Cred
Maps out the buying cycle and provides a sample of editorial calendars matched to this cycle, by content type.
Also see my listings of other white papers and blogs.