Continuing with my monthly series of free guides, whitepapers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use.
Whitepapers and eBooks – Digital and Social Media Marketing
This months topics include B2B marketing, social commerce, social media marketing, content marketing and mobile marketing.
- From Promotion to Emotion, Connecting B2B Customers to Brands, CEB in Partnership with Google
- 2014 Content Preferences Survey, Demand Generation Report
- Social Commerce Roundup, eMarketer
Social Media Marketing
- The Definitive Guide to Pinterest Promotions, Piqora
- Social Media in the Workplace Around the World 3.0, Proskauer Rose, LLP
- Four Steps to win in the Mobile Moment, Forrester
- 2014 Mobile Marketing Research Report and Action Plan, AWeber, 60 Minute Marketer