Social Media Trends in 2014

Social MediaIt is that time of the year again – when journalists, bloggers and others give their projections of trends for the year.  I’ve compiled the lists with projections on social media trends in 2014 from authors at several social, digital and trend watching sites.  You can find the links to the articles along with the social media trends in 2014 they project listed below:

Adrants: Top Social Marketing Trends to Watch in 2014, 1/17/14

  • Social continues to grow
  • Social and content now linked
  • YouTube Becomes Social
  • Rise of Podcasting

eMarketer: Webinar – 7 Social Media Ad Trends for 2014, 11/21/13

  • The Video Opportunity
  • Social = Mobile (Q 3 2013 Mobile Ad Revenue – 49% of Facebook’s, 70%+ Twitter)
  • Native advertising expansion (ads that look like content in the feed)
  • Social real time ads (external triggered, trending) become more programmatic both human and artificial intelligence buying
  • Moving beyond the walled garden (Targeting consumers across digital channels outside the social network)
  • Location makes a comeback – geo-location mobile ad opportunities based on greater consumer acceptance of geographic tracking
  • New venues, new ad opportunities (Pinterest, Instagram, WeChat, Line, Snapchat)

Fast Company, 5 of the Best and Worst Social Networking Trends fro 2014, 1/10/14

  • Disappearing media – young people moving off Facebook, loving SnapChat
  • Better blogging
  • Private networks – closed to members
  • Self-Centered Social
  • AirBNB for everything – sharing at the local level NeighborGoods, DogVacay

MediaPost: 7 Social Marketing rends to Watch in 2014, 1/13/14

  • The 2nd screen – tv and mobile integration
  • All hail images
  • Video is the new king
  • Evolution of the feed towards social feeds with greater personalization
  • Small data and the growth of micro targeting
  • Hyperlocal advertising for both local and large business
  • Mobile penetration growth leads to greater social mobile local targeting

Social Media Today: Anticipated Social Media Trends for 2014, 1/21/14

  • Responsive Design
  • Shift from Facebook to other social media channels
  • Expansion of Idea of Content
  • Focusing on sites that work for you
  • Pictures will be a better marketing tool
  • Anticipated content based on projection of what content topics will be hot

Motley Fool: 4 Social Trends to Watch in 2014, 1/16/14

  • Continued international expansion (International Monthly Active Users – Facebook: 83%, Twitter: 77%)
  • Content is still king
  • Mobile still matters a lot
  • Teens being targeted (Linkedin for 13+ year olds) and watched for behavioral changes

Marketing Land,
5 Social Media Trends to Kill in 2014, 1/9/14


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