Social MediaYou’ve implemented a selection of social media techniques as part of your customer engagement strategy, but are they the right ones?

Social Media Audits

Your organization is devoting time and people resources to social media, but are they the right social media channels?

Are there social media channels that make sense for your organization that you are missing?

Do you have the right human, financial and IT resources dedicated to your social media strategy and tactics?

Are there outsourcing opportunities for social media engagement or monitoring that your organization should be evaluating or pursuing?

Social Media Management

Do you have the right tools to effectively manage social media engagement?

Social Media Policy

Do you have the optimal social media policy in place to capitalize on the knowledge of your workforce while avoiding social faux pas?

Paul Gibler, the Web Chef, conducts social media audits to evaluate your social media strategy including:

  • the social media channels you are using
  • the automation tools you’ve put in place for scheduling
  • how you are tracking results

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