Paul Gibler, the Web Chef, has consulted either through direct engagement or as an agency sub-contractor with a wide range of clients from start-ups to large enterprises in many business sectors including: Health Care, Business-to-Business, Education and Business-to-Consumer. Among his prior client engagements have been the following organizations and assignments:
- Bone & Joint Surgery Associates — an orthopedic practice
Developed their first web site information architecture, functionality and overall integration with their brand strategy.
- Jarosz Regulatory Services — a contract regulatory services firm
Developed offline marketing plan.
- Kurt Salmon Associates — a facilities consultant
Developed web business and marketing plans (Space Diagnostics)
- Medical Media Associates — a medical communications firm
Web-based patient and professional education plan for one of their pharmaceutical clients.
- PIC Wisconsin (now part of Pro Assurance) — a medical malpractice insurance company
Developed web site improvement strategy
- MetaStar — a quality improvement organization
Developed web site improvement strategy
- Rexam Medical Packaging — a medical packaging company
Reviewed and validated their marketing communications plans and budgets. Provided e-business and marketing consultation.
- In Business – a business publisher
Developed and implemented new site information architecture, identified and selected new content management system, developed and executed social media plan and produced 42 YouTube videos in partnership with Madison Productions Inc.
- Pike + Company — a marketing communications & design group
Helping develop client e-marketing and offline marketing plans.
- TDS Telecom — a telecommunications company
Consultation on business portal and affiliate marketing.
- Virchow Krause & Co. LLP (now Baker Tilly) — an accounting and consulting firm
e-marketing training.
- Wisconsin Auto & Truck Dealers Association — association
Assistance on dealer communications.
- University of Wisconsin Graduate School — a university
Conducted research and developed integrated presentation of the University.
Case Study: University of Wisconsin Madison Graduate School Admissions Program Brand Review
- Wisconsin Alumni Association — an alumni group
Conducted marketing technology assessment.
- Magna Publications – an educational publisher an event company
Developed and recorded effective PowerPoint Presentation Skills training program for other online faculty.
- Simply Truffles – a high end chocolatier
Website audit and traffic generation strategies.
- SimplyBovine – a cow collectibles retailer
Search engine, loyalty and viral marketing strategies
- MADBrands – an off-price online retail start-up
Developed a pre-launch merchandising & branding plan.
- Wisconsin Electric-Wisconsin Gas (WE Energies)- a gas & electric utility
Website audit of Content, Customer Service, PR and Community.
- WisconsinMade.com – an online retailer of Wisconsin artisanal products
Served on the advisory board of this women-owned business providing digital marketing strategic input.
Please contact Paul, to determine how he can be of service in building your businesses marketing effectiveness.
