Paul Gibler, the Web Chef, has consulted either through direct engagement or as an agency sub-contractor with a wide range of clients from start-ups to large enterprises in many business sectors including:  Health Care, Business-to-Business, Education and Business-to-Consumer.  Among his prior client engagements have been the following organizations and assignments:

Health Care Sector

  • Bone & Joint Surgery Associates — an orthopedic practice
    Developed their first web site information architecture, functionality and overall integration with their brand strategy.
  • Kurt Salmon Associates — a facilities consultant
    Developed web business and marketing plans (Space Diagnostics)
  • Medical Media Associates — a medical communications firm
    Web-based patient and professional education plan for one of their pharmaceutical clients.
  • PIC Wisconsin (now part of Pro Assurance) — a medical malpractice insurance company
    Developed web site improvement strategy
  • MetaStar — a quality improvement organization
    Developed web site improvement strategy
  • Rexam Medical Packaging — a medical packaging company
    Reviewed and validated their marketing communications plans and budgets. Provided e-business and marketing consultation.


  • In Businessa business publisher
    Developed and implemented new site information architecture, identified and selected new content management system, developed and executed social media plan and produced 42 YouTube videos in partnership with Madison Productions Inc.

  • Pike + Company — a marketing communications & design group
    Helping develop client e-marketing and offline marketing plans.
  • TDS Telecom — a telecommunications company
    Consultation on business portal and affiliate marketing.
  • Virchow Krause & Co. LLP (now Baker Tilly) — an accounting and consulting firm
    e-marketing training.

Educational Sector

  • Magna Publications – an educational publisher an event company
    Developed and recorded effective PowerPoint Presentation Skills training program for other online faculty.



  • Simply Truffles – a high end chocolatier
    Website audit and traffic generation strategies.
  • SimplyBovine – a cow collectibles retailer
    Search engine, loyalty and viral marketing strategies
  • MADBrands – an off-price online retail start-up
    Developed a pre-launch merchandising & branding plan.
  • Wisconsin Electric-Wisconsin Gas (WE Energies)- a gas & electric utility
    Website audit of Content, Customer Service, PR and Community.
  • – an online retailer of Wisconsin artisanal products
    Served on the advisory board of this women-owned business providing digital marketing strategic input.

Please contact Paul, to determine how he can be of service in building your businesses marketing effectiveness.