the Web Chef provides marketing consulting services for a range of clietns from start-ups to established businesses in a variety of sectors including high tech, medical/biotech, education, retail.  We work with you in marketing strategy evaluation, marketing program development and tactical implementation in the following areas:

Brand Strategy and Audits

  • Do you have the right positioning?
  • Does your brand architecture support your strategy?
  • Are you optimizing customer touchpoints throughout the buyer’s journey?

Communication Audits

  • From online to offline are you providing a consistent voice and experience?
  • Are you making it easy for prospects to connect?

Competitive review and analysis — current and prospective

  • Are you on top of your competitors strategy and tactics?
  • Have you identified the full mix of competitors?