the Web Chef provides marketing consulting services for a range of clietns from start-ups to established businesses in a variety of sectors including high tech, medical/biotech, education, retail. We work with you in marketing strategy evaluation, marketing program development and tactical implementation in the following areas:
Brand Strategy and Audits
- Do you have the right positioning?
- Does your brand architecture support your strategy?
- Are you optimizing customer touchpoints throughout the buyer’s journey?
- From online to offline are you providing a consistent voice and experience?
- Are you making it easy for prospects to connect?
Competitive review and analysis — current and prospective
- Are you on top of your competitors strategy and tactics?
- Have you identified the full mix of competitors?