Paul J Gibler, MBA, has been a corporate marketing executive and professional consultant within a wide range of businesses in business-to-consumer and business-to-business sectors.
As the Web Chef, Principal Consultant and Digital Brand Strategist, Paul Gibler has been involved in digital marketing since the early day’s of the commercial Internet. Today, Paul consults, teaches and speaks from his home bases in Milwaukee, WI and Madison, WI. Paul’s experience includes e-Business and Digital Marketing, Marketing and Communications, Consulting, Speaking and Higher Education.
e-Business and Digital Marketing Experience – Paul Gibler, the Web Chef
Paul provides consulting services on social media and digital marketing to attract and retain customers online.
Among his assignments was a two year part time engagement as the Digital Media Publisher at In Business where he was responsible for the publication’s social media, website and email marketing. While there Paul produced 42 videos in partnership with MPI that showcased some of the leading businesses and professionals in the greater Madison area.
Among Paul’s other assignments were consulting engagements with TDS Telecom, Simply Bovine, Simply Truffles, MadBrands, MetaStar, PIC Wisconsin, University of Wisconsin Madison Alumni Association, University of Wisconsin Graduate Admissions
Paul Gibler has also been a keynote presenter and seminar leader to professional and trade associations, adult educational programs and other organizations on a wide range of digital marketing topics including content marketing strategies, online advertising, search engine marketing, email permission marketing and web analytics.
He has also developed and taught graduate and undergraduate e-Business and Digital Marketing classes at the University of Wisconsin Milwaukee Lubar School of Business.
Paul writes a periodic blog for In Business, the Web Chef’s Cafe, along with publishing blog posts at his ConnectingDots site and sharing curated and original content and insights on Twitter, Pinterest, Google+, Linkedin and SlideShare.
Prior to starting his digital marketing consulting firm Paul was in charge of developing, enhancing, managing and and marketing the Promega web site, intranet and e-Commerce capabilities from 1997 – 1999 and was a team leader in the development of the 1st Ohmeda unified website in 1996.
Marketing and Communications Background – Paul Gibler
Paul Gibler’s experience includes:
- Vertical Industries – 30+ years corporate and consulting experience in B2B and B2C sectors – insurance, pharmaceuticals, medical equipment, biotechnology, telecommunications, retailing, higher educations, healthcare services.
- Marketing Strategies – developed and integrated corporate, product, program & geographical marketing strategies.
- Product categories – capital goods, intangibles, services & consumables.
- Integrated marketing communications – advertising, direct marketing, catalogs, educational marketing, events, Internet marketing, sales collateral, public relations, publications, email permission marketing, social media marketing, search engine marketing
- Corporate communications – PR, internal communications
- Audiences – businesses, media, employees, consumers, sales force, local community, business partners.
Corporate Leadership and Professional Experience – Paul Gibler
| Years | Role | Company | Sector |
|---|---|---|---|
| 2010 – 2012 | Digital Media Publisher | In Business Magazine | business publisher |
| 1997 – 1999 | Director Global Marketing Communications | Promega | biotechnology |
| 1994 – 1997 | Marketing Communications Manager | Ohmeda – The BOC Group | medical equipment |
| 1991 – 1994 | Marketing Manager | CUNA Mutual Group | financial services |
| 1982 – 1991 | Professional Services Manager | Anaquest – The BOC Group | pharmaceuticals |
Presentation Experience – Paul Gibler, the Web Chef
Available Topics – Paul Gibler, the Web Chef
Prior Engagement – Paul Gibler, the Web Chef
Audience Feedback – Paul Gibler, the Web Chef
Higher Education (Graduate and Undergraduate) Teaching – Paul Gibler
Paul has been on the faculty at the following institutions:
| Years | University | Location |
|---|---|---|
| 2003 – 2014 | University of Wisconsin Milwaukee | Milwaukee WI |
| 2008 – 2012 | University of Wisconsin Madison School of Human Ecology | Madison WI |
| 2003 – 2005 | University of Wisconsin Whitewater | Whitewater WI |
| 2003 – 2006 | Marquette University | Milwaukee WI |
| 2000 – 2012 | University of Wisconsin Platteville | Platteville WI (online) |
Educational Background – Paul Gibler, MBA
Paul’s educational background includes the following degrees:
| Year | Degree | School | Location |
|---|---|---|---|
| 1980 | MBA | University of Michigan | Ann Arbor MI |
| 1978 | BS | the Wharton School – University of Pennsylvania | Philadelphia PA |
For more information, contact Paul Gibler via email, social media or phone (608) 255 4092.
