Paul Gibler the Web ChefPaul J Gibler, MBA, has been a corporate marketing executive and professional consultant within a wide range of businesses in business-to-consumer and business-to-business sectors.

As the Web Chef, Principal Consultant and Digital Brand Strategist, Paul Gibler has been involved in digital marketing since the early day’s of the commercial Internet. Today, Paul consults, teaches and speaks from his home bases in Milwaukee, WI and Madison, WI. Paul’s experience includes e-Business and Digital Marketing, Marketing and Communications, Consulting, Speaking and Higher Education.

e-Business and Digital Marketing Experience – Paul Gibler, the Web Chef

Paul provides consulting services on social media and digital marketing to attract and retain customers online.

Among his assignments was a two year part time engagement as the Digital Media Publisher at In Business where he was responsible for the publication’s social media, website and email marketing.  While there Paul produced 42 videos in partnership with MPI that showcased some of the leading businesses and professionals in the greater Madison area.

Among Paul’s other assignments were consulting engagements with TDS Telecom, Simply Bovine, Simply Truffles, MadBrands, MetaStar, PIC Wisconsin, University of Wisconsin Madison Alumni Association, University of Wisconsin Graduate Admissions

Paul Gibler has also been a keynote presenter and seminar leader to professional and trade associations, adult educational programs and other organizations on a wide range of digital marketing topics including content marketing strategies, online advertising, search engine marketing, email permission marketing and web analytics.

He has also developed and taught graduate and undergraduate e-Business and Digital Marketing classes at the University of Wisconsin Milwaukee Lubar School of Business.

Paul writes a periodic blog for In Business, the Web Chef’s Cafe, along with publishing blog posts at his ConnectingDots site and sharing curated and original content and insights on Twitter, Pinterest, Google+, Linkedin and SlideShare.

Prior to starting his digital marketing consulting firm Paul was in charge of developing, enhancing, managing and and marketing the Promega web site, intranet and e-Commerce capabilities from 1997 – 1999 and was a team leader in the development of the 1st Ohmeda unified website in 1996.

Marketing and Communications Background – Paul Gibler

Paul Gibler’s experience includes:

  • Vertical Industries – 30+ years corporate and consulting experience in B2B and B2C sectors – insurance, pharmaceuticals, medical equipment, biotechnology, telecommunications, retailing, higher educations, healthcare services.
  • Marketing Strategies – developed and integrated corporate, product, program & geographical marketing strategies.
  • Product categories – capital goods, intangibles, services & consumables.
  • Integrated marketing communications – advertising, direct marketing, catalogs, educational marketing, events, Internet marketing, sales collateral, public relations, publications, email permission marketing, social media marketing, search engine marketing
  • Corporate communications – PR, internal communications
  • Audiences – businesses, media, employees, consumers, sales force, local community, business partners.

Corporate Leadership and Professional Experience – Paul Gibler

Years Role Company Sector
2010 – 2012 Digital Media Publisher In Business Magazine business publisher
1997 – 1999 Director Global Marketing Communications Promega biotechnology
1994 – 1997 Marketing Communications Manager Ohmeda – The BOC Group medical equipment
1991 – 1994 Marketing Manager CUNA Mutual Group financial services
1982 – 1991 Professional Services Manager Anaquest – The BOC Group pharmaceuticals

Presentation Experience – Paul Gibler, the Web Chef

Available Topics – Paul Gibler, the Web Chef
Prior Engagement – Paul Gibler, the Web Chef
Audience Feedback – Paul Gibler, the Web Chef

Higher Education (Graduate and Undergraduate) Teaching  – Paul Gibler

Paul has been on the faculty at the following institutions:

Years University Location
2003 – 2014 University of Wisconsin Milwaukee Milwaukee WI
2008 – 2012 University of Wisconsin Madison School of Human Ecology Madison WI
2003 – 2005 University of Wisconsin Whitewater Whitewater WI
2003 – 2006 Marquette University Milwaukee WI
2000 – 2012 University of Wisconsin Platteville Platteville WI (online)

Educational Background – Paul Gibler, MBA

Paul’s educational background includes the following degrees:

Year Degree School Location
1980 MBA University of Michigan Ann Arbor MI
1978 BS the Wharton School – University of Pennsylvania Philadelphia PA

For more information, contact Paul Gibler via email, social media or phone (608) 255 4092.