Customers are looking to your organization for expertise, knowledge and tips well beyond the baseline products and services you provide. Regardless of the size of your organization, this requires that you develop and implement a content marketing strategy to connect with your customers.
As Joe Pulizzi at the Content Marketing Institute defines it:
Content marketing is the marketing and business process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Many organizations don’t understand this concept or have the internal resources to effectively develop and implement a content marketing strategy. Does your organization need help understanding this concept and developing, executing or evaluating your content marketing strategy? Paul Gibler, the Web Chef, can help you with this task.
Content Marketing Strategy
Have you considered how best to integrate and coordinate the paid, owned and earned components of your overall content marketing strategy?
Have you identified the most appropriate content assets to connect with your target audiences and inventoried existing content assets including whitepapers, webinars, faq’s, user guides, ebooks, presentations, infographics, tip sheets, images, videos and many others?
Have you defined the buyer’s journey and created content assets to connect with buyers throughout this journey?
Content Marketing Strategy – Content Sourcing
Need help curating content, sourcing new syndicated content or identifying content assets within your own organization?
Content Marketing Strategy – Editorial Calendars
Need help creating an editorial calendar as part of your content marketing strategy?
Content Marketing Strategy – Content Distribution
Need help identifying and scheduling cross-channel content distribution?
Paul Gibler, the Web Chef, can help. Here’s a presentation he gave on content marketing strategy to attendees at a University of Wisconsin Executive Education Marketing program.
Paul Gibler, the Web Chef, has experience in content asset management including creation, curation, scheduling and distribution. Give him a call or email him for help with your content management strategy and tactics.