The Content Marketing Institute and MarketingProfs recently released their new 2017 Content Marketing Reports for B2B and B2C Marketing. The reports have been published annually for 7 years and are based on providing research insights on content marketing in each of these sectors.
Conductor also released research reports on both B2B and B2C Content Marketing that are available for download upon completing a registration form.
B2B Content Marketing
The 7th annual B2B Content Marketing Research Report 2017, sponsored by Brightcove includes 45 pages of insights gathered from 1102 North American B2B marketers. The report includes research results related to content marketing including: levels of maturity, organizational structure, satisfaction with their strategy, creation and distribution tactics and much more.
Conductor research (19 page report) found that only 39% of B2B marketers always or often recycle content into other formats. They reported that Blogs, Videos, Whitepapers were their 3 most popular type of contentRespondents also rated themselves good or excellent when it came to “technical SEO factors (keyword research, unique content, HTML tags, meta tagging and URL structure)”. Possibly being detrimental to their strategies, 26% of marketers also reportedly did not check on their competitors content marketing activities.
B2C Content Marketing
The 2017 B2C Content Marketing Research Report was sponsored by Hightail. The report is based on responses from 480 marketers in a broad range of global B2C sectors including banking, insurance, retailing and more. Respondents included businesses of all sizes from very small to large businesses. Research results are reported on topics similar to those found in the B2B research report on levels of maturity, tactics used and more.
Meanwhile Conductor’s B2C research (19 page report) found that for B2C marketers, Blog postings and Videos were 3 times as effective as the other content mediums evaluated. Similarly to the results found among B2B marketers, 4/10 respondents rarely or never check out their competitors’ content strategies.