Have you identified all of your customer contact points throughout the buyer’s journey?
Do you have a consistent voice across all customer contact points – online, phone, print, packaging, signage, customer service, etc?
Do your employees understand your brand promise?
Do you have an effective digital asset management strategy?
Paul Gibler, the Web Chef, identifies and conducts communications audits of all of these contact points and your digital assets to make recommendations to effectively tell your story.