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the Web Chef's eBytes Blog

Chewbacca Word of Mouth Pays Off For Kohl’s

Posted by on May 24, 2016 in Earned Media, Instagram, Online Reputation Managment, Owned Media, Retailing, social media listening, Social Media Marketing, The Web Chef's E-Bytes Blog, Word of Mouth Marketing | 0 comments

In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

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Hostess #OpeningDay Tweet Goes Viral

Posted by on Apr 7, 2015 in Advertising - Social Media, Earned Media, The Web Chef's E-Bytes Blog, Twitter, Word of Mouth Marketing | 0 comments

Hostess was the winner on opening day for Major League Baseball with their Tweet showcasing a Hostesss cupcake with a football shaped filling and the words “Touchdown”. It’s here and we couldn’t be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa — Hostess Snacks (@Hostess_Snacks) April 6, 2015 The Hostess viral marketing campaign exploded on the Internet as consumers and media alike criticized the...

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Nationwide Insurance Super Bowl Ad = Social Media Heat

Posted by on Feb 3, 2015 in Advertising - Social Media, Digital Advertising, Online Reputation Managment, The Web Chef's E-Bytes Blog, Twitter, Video, Word of Mouth Marketing | 0 comments

Nationwide Insurance has been getting a lot of social media heat for their Super Bowl Ad with the boy who will never learn to ride a bike, get cooties, marry or learn to fly.   At the time of this post almost 5 million people had watched the YouTube posting of the ad embedded below for your viewing pleasure. Beyond social media, other media pundits continue to argue about the effectiveness of the ad, with MediaPost’s Social Media Daily...

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Whitepapers and eBooks – January 28

Posted by on Jan 27, 2015 in Advertising - Social Media, Analytics, Lead Generation, Marketing Automation, The Web Chef's E-Bytes Blog, Video, Whitepapers, Word of Mouth Marketing | 0 comments

Periodically I like to aggregate and curate a collection of whitepapers and eBooks that I think digital marketers and others interested in marketing-related topics should be familiar with.  The publishers of the Whitepapers and eBooks often require you to register to access the free content. Advertising The Guide to social Media Advertising, Kinetic Registration Required Analytics – Attribution The Forrester Wave: Cross Channel...

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