the Web Chef's eBytes Blog

Whitepapers and eBooks – May 1

Posted by on May 1, 2015 in Advertising - Mobile, Advertising - Social Media, Analytics, Content Marketing, Mobile Marketing, Retailing, The Web Chef's E-Bytes Blog, Trends, Visual Content Marketing, Whitepapers | 0 comments

Periodically I identify, curate and aggregate collections of whitepapers and eBooks that I think digital marketers and others interested in advertising and marketing-related topics would find interesting and useful. I have reviewed some of these whitepaper and ebook resources, while in other cases, I’m simply providing you with access points to the sources. The publishers of the whitepapers and eBooks often require you to register to access the...

Read More

Visual Content Tools

Posted by on Mar 5, 2015 in Content Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

Are you looking for visual content tools? I’ve compiled a list of visual content creation and management tools. I’ve experimented with some of these, while others were accessed from a broad range of sources that recommend them for your content creation tasks. Among the visual content tools are those for creating and managing flowcharts, infographics, memes, visual quotes, video clips, word clouds, photo stories and lots more. Visual...

Read More

Instagram Business Tips

Posted by on Feb 24, 2015 in Content Marketing, digital marketing, Earned Media, Instagram, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

Instagram continues to explode in social media usage, with the company now reporting 300 million Monthly Active Users, 70 million average photos/day and 2.5 billion likes/day. Instagram also reports that 70% of their users are outside of the United States. Meanwhile Pew Internet reports that 26% of Internet Users in the U.S. are using Instagram, with higher usage in key younger demographic segments. Consumers and businesses alike are...

Read More

Whitepapers and eBooks – November 14

Posted by on Nov 14, 2014 in Brand Reputation, China, Competitive Intelligence, Customer Experience, digital marketing, eBooks, Lead Generation, Marketing Automation, Mobile Marketing, Social Business, The Web Chef's E-Bytes Blog, Visual Content Marketing, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, whitepapers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them, while others can be directly downloaded. Thanks to all the companies and organizations that continue to create and disseminate such valuable content through their original research, curated content and...

Read More

Visual Content Marketing – Show & Tell – Pinterest and Instagram

Posted by on Oct 2, 2014 in Analytics, Content Marketing, Instagram, Pinterest, Presentations, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

I’m presenting Visual Content Marketing, Show & Tell with Pinterest and Instagram at the Madison NonProfit Day at Monona Terrace, Madison, WI on October 2, 2014. The presentation is part of their social media track and is designed to give attendees an introduction to Pinterest and Instagram along with ways that organizations are using these visual content marketing tools, plus some tools for analytics and visual creation/editing....

Read More