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Whitepapers and eBooks

Posted by on Oct 5, 2015 in Infographic, Mobile Messaging, Social Media Marketing, The Web Chef's E-Bytes Blog, Video, Whitepapers | 0 comments

Periodically I like to share whitepapers and ebooks that might be of interest to digital marketers.  Among the reports that I’ve found for this blog posting are reports, infographics and ebooks related to online video, social media marketing the following: Pew Internet has released an update to their Social Media Report “Mobile Messaging and Social Media 2015“.  The report looks at messaging apps like WhatsApp, iMessage, Kik,...

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Nationwide Insurance Super Bowl Ad = Social Media Heat

Posted by on Feb 3, 2015 in Advertising - Social Media, Digital Advertising, Online Reputation Managment, The Web Chef's E-Bytes Blog, Twitter, Video, Word of Mouth Marketing | 0 comments

Nationwide Insurance has been getting a lot of social media heat for their Super Bowl Ad with the boy who will never learn to ride a bike, get cooties, marry or learn to fly.   At the time of this post almost 5 million people had watched the YouTube posting of the ad embedded below for your viewing pleasure. Beyond social media, other media pundits continue to argue about the effectiveness of the ad, with MediaPost’s Social Media Daily...

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Whitepapers and eBooks – January 28

Posted by on Jan 27, 2015 in Advertising - Social Media, Analytics, Lead Generation, Marketing Automation, The Web Chef's E-Bytes Blog, Video, Whitepapers, Word of Mouth Marketing | 0 comments

Periodically I like to aggregate and curate a collection of whitepapers and eBooks that I think digital marketers and others interested in marketing-related topics should be familiar with.  The publishers of the Whitepapers and eBooks often require you to register to access the free content. Advertising The Guide to social Media Advertising, Kinetic Registration Required Analytics – Attribution The Forrester Wave: Cross Channel...

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Whitepapers and eBooks – Oct 15

Posted by on Oct 15, 2014 in Content Marketing, Digital Advertising, Lead Generation, Search Engine Marketing, The Web Chef's E-Bytes Blog, Video, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks This month’s whitepaper and ebook topics include advertising, lead...

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Whitepapers and eBooks – October 1

Posted by on Oct 1, 2014 in Content Marketing, eBooks, Mobile Marketing, Owned Media, Pinterest, Social Media Marketing, The Web Chef's E-Bytes Blog, Video, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks This month’s whitepaper and ebook topics include mobile...

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