the Web Chef's eBytes Blog

Twitter Advertising Opportunities

Posted by on Jan 14, 2014 in Digital Advertising, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Ever since its IPO in November, Twitter has been soaring, not only as a stock (TWTR), but also as an enhanced social network for advertisers and content marketers alike.  Feeling Wall Street pressure to monetize the value of its 230 million+ active users, Twitter is launching new advertising and promotion offerings while enhancing those that have generated an estimated $582 million in ad revenue in 2013.  These efforts are keeping it well on...

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Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

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Advance by Re-Tweeting – Twitter Tips for Business

Posted by on Nov 27, 2013 in Inbound Marketing, Outbound Marketing, Social Media Marketing, Social Media Monitoring, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Twitter, the 140 character micro-blogging platform, is all the rage among social media lovers. Using Twitter and a range of ancillary services, businesses of all sizes are quickly disseminating and responding to information and misinformation; sharing special offers; recognizing employees; recruiting new workers; responding to crises and joining the conversation with naysayers and lovers of their products and services. Are you new to Twitter?...

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