Looking for whitepapers on social, digital, mobile, search or other marketing topics? For this posting, I’ve aggregated a range of resources including B2B marketing, social media marketing (Twitter, Linkedin, Facebook), competitive intelligence and more! If you have a whitepaper, report or other resource that I should consider for inclusion in a future posting, please let me know. B2B Marketing B2B Marketing 2015, Salesforce (registration...

This week there were several events that generated a significant level of owned brand social media campaigns capitalizing on each of these – the birth of a princess, Cinco de Mayo (May 5th), Star Wars Day (May the 4th be with you) and the Mayweather vs. Pacquiao fight . Social Media Campaigns – May 4, 5 and more Birth of a Princess #RoyalBaby Adweek published a compilation of a range of brand tweets for the birth of the princess...

Hostess was the winner on opening day for Major League Baseball with their Tweet showcasing a Hostesss cupcake with a football shaped filling and the words “Touchdown”. It’s here and we couldn’t be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa — Hostess Snacks (@Hostess_Snacks) April 6, 2015 The Hostess viral marketing campaign exploded on the Internet as consumers and media alike criticized the...

Nationwide Insurance has been getting a lot of social media heat for their Super Bowl Ad with the boy who will never learn to ride a bike, get cooties, marry or learn to fly.   At the time of this post almost 5 million people had watched the YouTube posting of the ad embedded below for your viewing pleasure. Beyond social media, other media pundits continue to argue about the effectiveness of the ad, with MediaPost’s Social Media Daily...

Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. eBooks and Whitepapers This month’s eBooks and Whitepaper topics include Twitter...

Explore more visuals like this one on the web’s largest information design community – Visually. MARKETING TECHNOLOGY LUMAscape from Terence Kawaja Also check out the following: Marketing Automation Software and Technology Pinterest board Marketing Automati0n Software List Google+ – Marketing Automation Circle Share and...