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the Web Chef's eBytes Blog

Content Marketing Resources

Posted by on Dec 8, 2016 in B2B Marketing, B2C Marketing, Content Marketing, The Web Chef's E-Bytes Blog | 0 comments

The Content Marketing Institute and MarketingProfs recently released their new 2017 Content Marketing Reports for B2B and B2C Marketing.  The reports have been published annually for 7 years and are based on providing research insights on content marketing in each of these sectors. Conductor also released research reports on both B2B and B2C Content Marketing that are available for download upon completing a registration form. B2B Content...

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Global Retailing Research Reports

Posted by on Nov 10, 2016 in Afrtica, China, India, Latin America, Luxury Marketing, Retailing, The Web Chef's E-Bytes Blog, Trends, Whitepapers | 0 comments

Interested in tracking some of the latest research on retailing around the world? I’ve compiled a listing of recent retailing research reports from leading consulting firms AT Kearney, Bain, CBRE, Deloitte and McKinsey on global, international, African and luxury retailing.  The reports cover retailing developments around the world with special attention to leading markets like China and India. Global Retailing Global Retail Development...

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Chewbacca Word of Mouth Pays Off For Kohl’s

Posted by on May 24, 2016 in Earned Media, Instagram, Online Reputation Managment, Owned Media, Retailing, social media listening, Social Media Marketing, The Web Chef's E-Bytes Blog, Word of Mouth Marketing | 0 comments

In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

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Chinese Cosmetics Market

Posted by on Mar 17, 2016 in China, Competitive Intelligence, eCommerce, Retailing, The Web Chef's E-Bytes Blog | 0 comments

Since I’m in the process of developing a lecture on the Chinese retail market, I was intrigued by my research on the growing Chinese cosmetics market. The National Bureau of Statistics in China reported that women’s cosmetics sales had increased 10.7% in 2015, bringing the total market to $31.39 billion or 204.9 billion yuan according to recent reports in China Internet Watch (Chinese Women Bought US 31.39 billion in cosmetics in...

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Whitepapers, eBooks – Islamic Market, China, India

Posted by on Feb 24, 2016 in brick and mortar, China, eCommerce, India, Islam, Muslim, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

Periodically I like to share whitepapers, ebooks, slideshows and other resources that people might find interesting.  In this blog post, I focus on the Islamic Market, Chinese Market and Brick and Mortar Retailing. Islamic Market – Whitepapers, eBooks State of the Global Islamic Economy 2014 – 2015,  Thompson Reuters, DinarStandard 288 page report commissioned by Dubai Chinese Market – Whitepapers, eBooks China’s...

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Whitepapers and eBooks – Dec 15

Posted by on Dec 15, 2015 in Brand Reputation, China, Consumer Behavior, Content Marketing, India, Latin America, Luxury Marketing, Retailing, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

For this month’s blog posting we share a range of whitepapers and eBooks including those covering top retail locations around the world, consumer behavior in China and India, brands around the world, content marketing predictions and trends in the luxury market.  Unless otherwise indicated the links will take you directly to the published whitepaper or ebook. Whitepaper and eBooks Brands Best Global Brands 2015, Interbrand, ranks the 100...

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