In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

Periodically I like to share whitepapers and ebooks that might be of interest to digital marketers.  Among the reports that I’ve found for this blog posting are reports, infographics and ebooks related to online video, social media marketing the following: Pew Internet has released an update to their Social Media Report “Mobile Messaging and Social Media 2015“.  The report looks at messaging apps like WhatsApp, iMessage, Kik,...

Looking for resources on content marketing? Content Curation Content Curation: The Biggest Benefits According to 28 Experts from Curata Content Fitness Report, Pan Communications Content Marketing Roundup, eMarketer, April 2015 A Melange of Content Marketing Advice, DMNews Making Content Marketing the Star of Your Marketing – A Content Marketing World eBook from Content Marketing Institute History of Content Marketing, Content Marketing...

Looking for whitepapers on social, digital, mobile, search or other marketing topics? For this posting, I’ve aggregated a range of resources including B2B marketing, social media marketing (Twitter, Linkedin, Facebook), competitive intelligence and more! If you have a whitepaper, report or other resource that I should consider for inclusion in a future posting, please let me know. B2B Marketing B2B Marketing 2015, Salesforce (registration...

This week there were several events that generated a significant level of owned brand social media campaigns capitalizing on each of these – the birth of a princess, Cinco de Mayo (May 5th), Star Wars Day (May the 4th be with you) and the Mayweather vs. Pacquiao fight . Social Media Campaigns – May 4, 5 and more Birth of a Princess #RoyalBaby Adweek published a compilation of a range of brand tweets for the birth of the princess...

Periodically I like to aggregate and curate a collection of whitepapers and eBooks that I think digital marketers and others interested in advertising and marketing-related topics should be familiar with.  I have referenced some of these resources, while in other cases, I’m simply providing you with access points to the ebooks and whitepapers. The publishers of the Whitepapers and eBooks often require you to register to access the free...