the Web Chef's eBytes Blog

Chewbacca Word of Mouth Pays Off For Kohl’s

Posted by on May 24, 2016 in Earned Media, Instagram, Online Reputation Managment, Owned Media, Retailing, social media listening, Social Media Marketing, The Web Chef's E-Bytes Blog, Word of Mouth Marketing | 0 comments

In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

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Whitepapers and eBooks – July

Posted by on Jul 1, 2014 in Analytics, B2B Marketing, Content Marketing, eBooks, Inbound Marketing, Marketing Automation, Outbound Marketing, social media listening, Social Media Marketing, Social Media Monitoring, The Web Chef's E-Bytes Blog, Trends, Whitepapers | 0 comments

Continuing with my monthly series of free guides, whie papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks – Digital and Social Media Marketing Rocking the Boat:...

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