the Web Chef's eBytes Blog

Instagram Business Tips

Posted by on Feb 24, 2015 in Content Marketing, digital marketing, Earned Media, Instagram, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

Instagram continues to explode in social media usage, with the company now reporting 300 million Monthly Active Users, 70 million average photos/day and 2.5 billion likes/day. Instagram also reports that 70% of their users are outside of the United States. Meanwhile Pew Internet reports that 26% of Internet Users in the U.S. are using Instagram, with higher usage in key younger demographic segments. Consumers and businesses alike are...

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Whitepapers and eBooks – Dec 1

Posted by on Dec 1, 2014 in Content Marketing, Digital Advertising, eBooks, Mobile Marketing, Paid Media, Search Engine Marketing, Social Business, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks This blog posting includes whitepaper and ebook topics including...

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Twitter Advertising Opportunities

Posted by on Jan 14, 2014 in Digital Advertising, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Ever since its IPO in November, Twitter has been soaring, not only as a stock (TWTR), but also as an enhanced social network for advertisers and content marketers alike.  Feeling Wall Street pressure to monetize the value of its 230 million+ active users, Twitter is launching new advertising and promotion offerings while enhancing those that have generated an estimated $582 million in ad revenue in 2013.  These efforts are keeping it well on...

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Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

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