the Web Chef's eBytes Blog

Chewbacca Word of Mouth Pays Off For Kohl’s

Posted by on May 24, 2016 in Earned Media, Instagram, Online Reputation Managment, Owned Media, Retailing, social media listening, Social Media Marketing, The Web Chef's E-Bytes Blog, Word of Mouth Marketing | 0 comments

In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

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Content Marketing Resources

Posted by on Jun 16, 2015 in Content Marketing, Outbound Marketing, Owned Media, Social Media Marketing, The Web Chef's E-Bytes Blog | 0 comments

Looking for resources on content marketing? Content Curation Content Curation: The Biggest Benefits According to 28 Experts from Curata Content Fitness Report, Pan Communications Content Marketing Roundup, eMarketer, April 2015 A Melange of Content Marketing Advice, DMNews Making Content Marketing the Star of Your Marketing – A Content Marketing World eBook from Content Marketing Institute History of Content Marketing, Content Marketing...

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Instagram Business Tips

Posted by on Feb 24, 2015 in Content Marketing, digital marketing, Earned Media, Instagram, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

Instagram continues to explode in social media usage, with the company now reporting 300 million Monthly Active Users, 70 million average photos/day and 2.5 billion likes/day. Instagram also reports that 70% of their users are outside of the United States. Meanwhile Pew Internet reports that 26% of Internet Users in the U.S. are using Instagram, with higher usage in key younger demographic segments. Consumers and businesses alike are...

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Whitepapers and eBooks – October 1

Posted by on Oct 1, 2014 in Content Marketing, eBooks, Mobile Marketing, Owned Media, Pinterest, Social Media Marketing, The Web Chef's E-Bytes Blog, Video, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks This month’s whitepaper and ebook topics include mobile...

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Google+, A Plus or Minus Among Your Social Media Platforms?

Posted by on Jan 21, 2014 in Google+, Inbound Marketing, Outbound Marketing, Owned Media, Social Media Marketing, The Web Chef's E-Bytes Blog | 0 comments

The armamentarium of social media platforms and tools used by consumers and businesses continues to evolve and grow.  This growth has made choosing the networks in which to “play” and sometimes “pay” a challenging task.  Among the newer ones gaining steam is Google+.  While still in its relevant infancy, today more than 100 brands have more than 1 million followers on Google+.  Among these are iconic brands like Ford (2.6 million+), General...

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Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

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