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the Web Chef's eBytes Blog

Whitepapers and ebooks – May 15

Posted by on May 15, 2015 in Advertising - Social Media, B2B Marketing, Competitive Intelligence, Consumer Behavior, eBooks, Facebook, Linkedin, Mobile - apps, Mobile Marketing, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter, Whitepapers | 0 comments

Looking for whitepapers on social, digital, mobile, search or other marketing topics? For this posting, I’ve aggregated a range of resources including B2B marketing, social media marketing (Twitter, Linkedin, Facebook), competitive intelligence and more! If you have a whitepaper, report or other resource that I should consider for inclusion in a future posting, please let me know. B2B Marketing B2B Marketing 2015, Salesforce (registration...

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Whitepapers and ebooks – October 31

Posted by on Nov 3, 2014 in Content Marketing, digital marketing, Linkedin, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, white papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks This month’s whitepaper and ebook topics include content marketing,...

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Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

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