the Web Chef's eBytes Blog

Chewbacca Word of Mouth Pays Off For Kohl’s

Posted by on May 24, 2016 in Earned Media, Instagram, Online Reputation Managment, Owned Media, Retailing, social media listening, Social Media Marketing, The Web Chef's E-Bytes Blog, Word of Mouth Marketing | 0 comments

In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

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Whitepapers and eBooks – Nov 3

Posted by on Nov 3, 2015 in B2B Marketing, Consumer Behavior, Content Marketing, eCommerce, Instagram, Loyalty Marketing, Mobile Marketing, Retailing, Social Commerce, The Web Chef's E-Bytes Blog | 0 comments

Periodically I like to share resources that I’ve identified, by posting reports, whitepapers and ebooks.  In this post we look at whitepapers and ebooks related to Retailing, B2B, loyalty marketing, content marketing and social media marketing resources B2B Whitepapers and eBooks B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America from Content Marketing Institute, Marketing Profs sponsored by Brightcove....

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Social Media Campaigns This Week

Posted by on May 6, 2015 in Campaigns, Instagram, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

This week there were several events that generated a significant level of owned brand social media campaigns capitalizing on each of these – the birth of a princess, Cinco de Mayo (May 5th), Star Wars Day (May the 4th be with you) and the Mayweather vs. Pacquiao fight . Social Media Campaigns – May 4, 5 and more Birth of a Princess #RoyalBaby Adweek published a compilation of a range of brand tweets for the birth of the princess...

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Resources – eBooks and Whitepapers – March 2

Posted by on Mar 2, 2015 in Creativity, eBooks, eMail Marketing, Innovation, Instagram, Luxury Marketing, Pay Per Click Advertising, Search Engine Marketing, Social Media Marketing, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

Periodically I like to aggregate and curate a collection of whitepapers and eBooks that I think digital marketers and others interested in advertising and marketing-related topics should be familiar with.  I have referenced some of these resources, while in other cases, I’m simply providing you with access points to the ebooks and whitepapers. The publishers of the Whitepapers and eBooks often require you to register to access the free...

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Instagram Business Tips

Posted by on Feb 24, 2015 in Content Marketing, digital marketing, Earned Media, Instagram, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

Instagram continues to explode in social media usage, with the company now reporting 300 million Monthly Active Users, 70 million average photos/day and 2.5 billion likes/day. Instagram also reports that 70% of their users are outside of the United States. Meanwhile Pew Internet reports that 26% of Internet Users in the U.S. are using Instagram, with higher usage in key younger demographic segments. Consumers and businesses alike are...

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Visual Content Marketing – Show & Tell – Pinterest and Instagram

Posted by on Oct 2, 2014 in Analytics, Content Marketing, Instagram, Pinterest, Presentations, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

I’m presenting Visual Content Marketing, Show & Tell with Pinterest and Instagram at the Madison NonProfit Day at Monona Terrace, Madison, WI on October 2, 2014. The presentation is part of their social media track and is designed to give attendees an introduction to Pinterest and Instagram along with ways that organizations are using these visual content marketing tools, plus some tools for analytics and visual creation/editing....

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