the Web Chef's eBytes Blog

Whitepapers and eBooks – July

Posted by on Jul 1, 2014 in Analytics, B2B Marketing, Content Marketing, eBooks, Inbound Marketing, Marketing Automation, Outbound Marketing, social media listening, Social Media Marketing, Social Media Monitoring, The Web Chef's E-Bytes Blog, Trends, Whitepapers | 0 comments

Continuing with my monthly series of free guides, whie papers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them and some of them also clearly identify that they are not to be shared with others, but are for your exclusive use. Whitepapers and eBooks – Digital and Social Media Marketing Rocking the Boat:...

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Google+, A Plus or Minus Among Your Social Media Platforms?

Posted by on Jan 21, 2014 in Google+, Inbound Marketing, Outbound Marketing, Owned Media, Social Media Marketing, The Web Chef's E-Bytes Blog | 0 comments

The armamentarium of social media platforms and tools used by consumers and businesses continues to evolve and grow.  This growth has made choosing the networks in which to “play” and sometimes “pay” a challenging task.  Among the newer ones gaining steam is Google+.  While still in its relevant infancy, today more than 100 brands have more than 1 million followers on Google+.  Among these are iconic brands like Ford (2.6 million+), General...

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Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

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Advance by Re-Tweeting – Twitter Tips for Business

Posted by on Nov 27, 2013 in Inbound Marketing, Outbound Marketing, Social Media Marketing, Social Media Monitoring, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Twitter, the 140 character micro-blogging platform, is all the rage among social media lovers. Using Twitter and a range of ancillary services, businesses of all sizes are quickly disseminating and responding to information and misinformation; sharing special offers; recognizing employees; recruiting new workers; responding to crises and joining the conversation with naysayers and lovers of their products and services. Are you new to Twitter?...

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