the Web Chef's eBytes Blog

Whitepapers and ebooks – May 15

Posted by on May 15, 2015 in Advertising - Social Media, B2B Marketing, Competitive Intelligence, Consumer Behavior, eBooks, Facebook, Linkedin, Mobile - apps, Mobile Marketing, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter, Whitepapers | 0 comments

Looking for whitepapers on social, digital, mobile, search or other marketing topics? For this posting, I’ve aggregated a range of resources including B2B marketing, social media marketing (Twitter, Linkedin, Facebook), competitive intelligence and more! If you have a whitepaper, report or other resource that I should consider for inclusion in a future posting, please let me know. B2B Marketing B2B Marketing 2015, Salesforce (registration...

Read More

Social Media Trends in 2014

Posted by on Jan 23, 2014 in Digital Advertising, Facebook, Social Media Marketing, The Web Chef's E-Bytes Blog, Trends | 0 comments

  Social Media Trends in 2014 It is that time of the year again – when journalists, bloggers and others give their projections of trends for the year.  I’ve compiled the lists with projections on social media trends in 2014 from authors at several social, digital and trend watching sites.  You can find the links to the articles along with the social media trends in 2014 they project listed below: Adrants: Top Social Marketing Trends to Watch in...

Read More

Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

Read More