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the Web Chef's eBytes Blog

Chewbacca Word of Mouth Pays Off For Kohl’s

Posted by on May 24, 2016 in Earned Media, Instagram, Online Reputation Managment, Owned Media, Retailing, social media listening, Social Media Marketing, The Web Chef's E-Bytes Blog, Word of Mouth Marketing | 0 comments

In a brilliant example of social listening and real time marketing Kohl’s was able to latch on to the enormous goodwill generated by the hilarious “Chewbacca mom” Dallas-area Candace Payne whose Facebook Live video has been seen over 141 million times. Fortune reports that this makes the video the most widely watched in Facebook’s history.  Candace’s infectious laughter in the video is enough to brighten...

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Whitepapers and eBooks – Nov 15

Posted by on Nov 16, 2015 in China, digital marketing, Earned Media, India, Luxury Marketing, Odds and Ends, Retailing, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

As part of my ongoing series of curated whitepapers and ebooks, here are some new resources on strategy, retailing, India, China, Latin America, Luxury marketing  and Apple that have been identified since my last post on this topic.  I’ve also added a new category called Odds and Ends where I’ll share off topic resources including videos, whitepapers, ebooks, infographics that might be of interest to readers.  For this post I have a...

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Hostess #OpeningDay Tweet Goes Viral

Posted by on Apr 7, 2015 in Advertising - Social Media, Earned Media, The Web Chef's E-Bytes Blog, Twitter, Word of Mouth Marketing | 0 comments

Hostess was the winner on opening day for Major League Baseball with their Tweet showcasing a Hostesss cupcake with a football shaped filling and the words “Touchdown”. It’s here and we couldn’t be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa — Hostess Snacks (@Hostess_Snacks) April 6, 2015 The Hostess viral marketing campaign exploded on the Internet as consumers and media alike criticized the...

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Instagram Business Tips

Posted by on Feb 24, 2015 in Content Marketing, digital marketing, Earned Media, Instagram, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Visual Content Marketing | 0 comments

Instagram continues to explode in social media usage, with the company now reporting 300 million Monthly Active Users, 70 million average photos/day and 2.5 billion likes/day. Instagram also reports that 70% of their users are outside of the United States. Meanwhile Pew Internet reports that 26% of Internet Users in the U.S. are using Instagram, with higher usage in key younger demographic segments. Consumers and businesses alike are...

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Does Your P.O.E.M. Resonate with Your Marketplace?

Posted by on Jan 9, 2014 in Earned Media, Facebook, Inbound Marketing, Linkedin, Outbound Marketing, Owned Media, Paid Media, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter | 0 comments

Alliteration, rhyme, rhythm and symbolism are but a few of the terms attached to understanding poetry. We can borrow the end result of the careful synthesis of these words – a P.O.E.M. – as a mnemonic to help us understand the critical components that should be part of your online media mix. These components are P – Paid, O – Owned and E – Earned Media. Each of these requires your business to commit resources to developing a strategy and...

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