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the Web Chef's eBytes Blog

Chinese Cosmetics Market

Posted by on Mar 17, 2016 in China, Competitive Intelligence, eCommerce, Retailing, The Web Chef's E-Bytes Blog | 0 comments

Since I’m in the process of developing a lecture on the Chinese retail market, I was intrigued by my research on the growing Chinese cosmetics market. The National Bureau of Statistics in China reported that women’s cosmetics sales had increased 10.7% in 2015, bringing the total market to $31.39 billion or 204.9 billion yuan according to recent reports in China Internet Watch (Chinese Women Bought US 31.39 billion in cosmetics in...

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Whitepapers and ebooks – May 15

Posted by on May 15, 2015 in Advertising - Social Media, B2B Marketing, Competitive Intelligence, Consumer Behavior, eBooks, Facebook, Linkedin, Mobile - apps, Mobile Marketing, Social Media Marketing, The Web Chef's E-Bytes Blog, Twitter, Whitepapers | 0 comments

Looking for whitepapers on social, digital, mobile, search or other marketing topics? For this posting, I’ve aggregated a range of resources including B2B marketing, social media marketing (Twitter, Linkedin, Facebook), competitive intelligence and more! If you have a whitepaper, report or other resource that I should consider for inclusion in a future posting, please let me know. B2B Marketing B2B Marketing 2015, Salesforce (registration...

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Whitepapers and eBooks – November 14

Posted by on Nov 14, 2014 in Brand Reputation, China, Competitive Intelligence, Customer Experience, digital marketing, eBooks, Lead Generation, Marketing Automation, Mobile Marketing, Social Business, The Web Chef's E-Bytes Blog, Visual Content Marketing, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, whitepapers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them, while others can be directly downloaded. Thanks to all the companies and organizations that continue to create and disseminate such valuable content through their original research, curated content and...

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Spying on the Competition

Posted by on Dec 22, 2013 in Brand Reputation, Competitive Intelligence, The Web Chef's E-Bytes Blog | 0 comments

Digital competitive intelligence (CI) is a growing strategic requirement for businesses seeking to monitor the business and marketing activities of competitors. This digital analysis activity should be part of your competitive benchmarking strategy that leads to enhancements of your own product, service and operational strategies. For many businesses, there is an unwillingness to pursue a competitive intelligence strategy in part because of...

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