the Web Chef's eBytes Blog

Whitepapers and eBooks – Dec 15

Posted by on Dec 15, 2015 in Brand Reputation, China, Consumer Behavior, Content Marketing, India, Latin America, Luxury Marketing, Retailing, The Web Chef's E-Bytes Blog, Whitepapers | 0 comments

For this month’s blog posting we share a range of whitepapers and eBooks including those covering top retail locations around the world, consumer behavior in China and India, brands around the world, content marketing predictions and trends in the luxury market.  Unless otherwise indicated the links will take you directly to the published whitepaper or ebook. Whitepaper and eBooks Brands Best Global Brands 2015, Interbrand, ranks the 100...

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Whitepapers and eBooks – November 14

Posted by on Nov 14, 2014 in Brand Reputation, China, Competitive Intelligence, Customer Experience, digital marketing, eBooks, Lead Generation, Marketing Automation, Mobile Marketing, Social Business, The Web Chef's E-Bytes Blog, Visual Content Marketing, Whitepapers | 0 comments

Continuing with my bi-monthly series of free guides, whitepapers and ebooks that might be useful for readers, here are some I’ve identified over the past few weeks. Please note that some of these require that you register to receive them, while others can be directly downloaded. Thanks to all the companies and organizations that continue to create and disseminate such valuable content through their original research, curated content and...

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Spying on the Competition

Posted by on Dec 22, 2013 in Brand Reputation, Competitive Intelligence, The Web Chef's E-Bytes Blog | 0 comments

Digital competitive intelligence (CI) is a growing strategic requirement for businesses seeking to monitor the business and marketing activities of competitors. This digital analysis activity should be part of your competitive benchmarking strategy that leads to enhancements of your own product, service and operational strategies. For many businesses, there is an unwillingness to pursue a competitive intelligence strategy in part because of...

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Trust or Disgust – Social Proof Marketing

Posted by on Nov 26, 2013 in Brand Reputation, Social Media Marketing, Social Media Monitoring, The Web Chef's E-Bytes Blog | 0 comments

There has been a lot of buzz about the importance of social proof in the success or failure of business today. As defined by Graham Charlton at EConsultancy, a community of digital marketing and eCommerce professionals: “Social Proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.” As it applies to business, social proof is the consumer’s validation or...

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