Looking for whitepapers on social, digital, mobile, search or other marketing topics? For this posting, I’ve aggregated a range of resources including B2B marketing, social media marketing (Twitter, Linkedin, Facebook), competitive intelligence and more! If you have a whitepaper, report or other resource that I should consider for inclusion in a future posting, please let me know. B2B Marketing B2B Marketing 2015, Salesforce (registration...

Periodically I identify, curate and aggregate collections of whitepapers and eBooks that I think digital marketers and others interested in advertising and marketing-related topics would find interesting and useful. I have reviewed some of these whitepaper and ebook resources, while in other cases, I’m simply providing you with access points to the sources. The publishers of the whitepapers and eBooks often require you to register to access the...

Hostess was the winner on opening day for Major League Baseball with their Tweet showcasing a Hostesss cupcake with a football shaped filling and the words “Touchdown”. It’s here and we couldn’t be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa — Hostess Snacks (@Hostess_Snacks) April 6, 2015 The Hostess viral marketing campaign exploded on the Internet as consumers and media alike criticized the...

Nationwide Insurance has been getting a lot of social media heat for their Super Bowl Ad with the boy who will never learn to ride a bike, get cooties, marry or learn to fly.   At the time of this post almost 5 million people had watched the YouTube posting of the ad embedded below for your viewing pleasure. Beyond social media, other media pundits continue to argue about the effectiveness of the ad, with MediaPost’s Social Media Daily...

Periodically I like to aggregate and curate a collection of whitepapers and eBooks that I think digital marketers and others interested in marketing-related topics should be familiar with.  The publishers of the Whitepapers and eBooks often require you to register to access the free content. Advertising The Guide to social Media Advertising, Kinetic Registration Required Analytics – Attribution The Forrester Wave: Cross Channel...