News
CONNECTINGDOTS, e-business and
marketing consulting firm launched
Contact: Paul J. Gibler (608)
255-4092, pgibler@connectingdots.com
March 22, 2000 - Madison, WI
Paul Gibler, a marketing and communications executive with over 18 years
of experience, has launched CONNECTINGDOTS™,
a marketing consulting firm focusing on helping health care, life science
and b-to-b clients develop e-business strategies and integrate the web
into their marketing mix.
“We work with clients to expand their understanding of the web’s impact on their customers, market and competitive environments then we help them position their business to optimize the web in their marketing strategies and tactics.” Partnering with clients, designers and information technology developers, CONNECTINGDOTS, brings together the strategic vision and resources to move clients to their next stage of web development. Current clients include Medical Media Associates, Pike Design, Space Diagnostics and Rexam Medical Packaging.
Prior to forming CONNECTINGDOTS,
Paul was Director of Global Marketing Communications with Promega, a
privately held biotechnology company and held marketing and communications
management roles at Ohmeda, CUNA Mutual Group and Anaquest. Paul led the team that developed Ohmeda’s first web
site in 1996 and from 1997 1999 led Promega’s e-Commerce, web
marketing and internet publishing initiatives.
Focusing on the life
science, health care and business-to-business sectors, CONNECTINGDOTS
identifies and connects resources to unify strategies and tactics across
media, time and audiences. This
approach leads to the fulfillment of the company’s mission to provide
“higher resolution marketing.”
For more information visit our web site at http://www.connectingdots.com
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